Axalta
Brand Context & Challenge
Axalta is a global leader in coatings, serving automotive, industrial, and commercial markets worldwide. With innovation, performance, and brand leadership at its core, Axalta requires marketing and branded materials that clearly communicate technical excellence while maintaining a polished, professional presence.
As part of its customer engagement and industry leadership efforts, Axalta sought cohesive branded touchpoints that could support both everyday use and highvisibility initiatives. Premier Communications Group partnered with Axalta to develop custom branded materials and creative concepts that aligned with the company’s global standards, including the development of COTY (Color of the Year) branding concepts used to support storytelling and engagement around this signature program.
Execution & Brand Support
Premier managed the creative development, design, and production of branded materials for Axalta, ensuring consistency across applications and alignment with the brand’s performance-driven values.
Our work included the creation of custom branded merchandise and collateral, as well as the development of COTY branding concepts that translated color innovation into tangible, onbrand experiences. Through thoughtful design and production oversight, Premier helped Axalta reinforce its position as an industry leader in both innovation and brand expression.
