Who We Are

Who We Are

Who We Are

Great brands don’t happen overnight—they’re cultivated with care. Just like a ripe tomato starts as a seed, your brand begins with an idea that needs the right environment to grow. We believe in nurturing that idea, giving it the attention and strategy it needs to thrive. Our approach is rooted in authenticity: uncovering what makes your business unique and helping it flourish in a way that feels natural and compelling. When your brand is well-cultivated, it doesn’t need gimmicks—it stands out on its own, fresh and full of flavor.

What began as a one-man studio quickly grew into a full-service agency, helping clients across industries tell their stories, build their brands, and achieve real results.

Randy had the foresight to bridge what was once a gap between creative studios and strategic firms. His vision turned Premier into one of the first agencies to offer both under one roof-decades before it became the norm. He also built a culture of respect, mentorship, and recognition that continues to shape who we are today.

Now over 40 years in, PremierCG remains a boutique agency with a global reach. We've stayed small by design, allowing our in-house team of designers, writers, developers, and strategists to stay nimble and collaborative. Whether we serve as your full-service partner or your embedded communications team, we bring a deep understanding of your goals and your audience.

Technology and trends have changed-but our belief in thoughtful, strategic creativity hasn't. We help our clients navigate an ever-shifting landscape with work that's rooted in purpose, built with care, and made to last.

Our Approach:

Listen

We listen to understand your goals and processes. We learn your stories, history, and identify common characteristics of your customer base to determine why they buy from you.

Analyze

We analyze your products and services to nail down the benefits you provide, and the need you fulfill. We develop marketing plans that are individualized based on industry and demographics.

Execute

We establish, execute, and manage campaigns across multichannel marketing platforms and create consistent customer experiences. 

Meet the PCG Team

President

Mike Fossano

Mike has been with Premier for 13 years. A fun fact about Mike is he enjoys gardening and making and canning his own sauces and jams!

Project Manager

Gabbi Fossano

Gabbi has been with Premier for 7 years. A fun fact about Gabbi is that she is a fine artist who specializes in oil painting!

Art Director/Graphic Designer

Maria Kowalski

Maria has been with Premier for 37 years. A fun fact about Maria is that she loves weekend drives, traveling, and wine tasting!

Web Programmer

Joe Perri

Joe has been with Premier for 10 years. A fun fact about Joe is that he’s on a mission to photograph every lighthouse in Michigan— because someone’s got to make sure they’re still standing!

Office Manager

Jennifer Marshall

Jen has been with Premier for a year and a half. A fun fact about Jen is she loves event planning and working on her yard!

Awards

Awards

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